Vision, Mission & Values

Vision:

Our vision is to become Jordan’s leading private financial institution. We strive to achieve this goal through acquiring advanced, secured services, in line with the best banking practices.

Mission Statement:

Our mission is to provide our corporate, retail, and investment clients with customized, high quality and competitively priced financial solutions. Through both our ever-increasing regularly enhanced range of cutting-edge banking solutions and our efficient distribution channels, we are committed to delivering world-class products and services that reward our stakeholders and customers, as well as our personnel.

Values:​

• The Bank’s employees are our greatest asset.
• The Bank’s clients are our first priority.
• Transparency is the foundation of our credibility.
• A sense of responsibility is the guide to our customer service.
• Our commitment to continuous improvement.
• Our responsibility lies firmly with our society.